Cookie Policy
Last updated: February 2026
This Cookie Policy explains how McGill Media (published in the U.S. by Scale Content Inc.) uses cookies and similar technologies when you visit our website at gomcgill.com. It outlines what cookies are, the types we use, why we use them, and how you can manage or disable them.
By continuing to use this website, you agree to the placement of cookies in accordance with this policy, unless you have adjusted your browser or site settings to refuse them.
1. What Are Cookies?
Cookies are small text files stored on your computer or mobile device when you visit a website. They allow a website to recognize your device, remember preferences, and enhance your browsing experience.
First-party cookies: Set by the website you’re visiting (gomcgill.com).
Third-party cookies: Set by domains other than gomcgill.com - typically analytics providers, advertising networks, or social platforms.
Similar technologies include local storage, tracking pixels, web beacons, and tags. Collectively, we refer to them as “cookies.”
2. Why We Use Cookies
a. Essential Website Functions
These cookies are required for the website to work correctly - page navigation, secure access, cookie preference storage. Without them, the site may not function as intended.
b. Performance and Analytics
These cookies help us understand how visitors use our site (e.g., most visited pages, session length, referral sources). We use this data - via tools like Google Analytics - to improve site performance and content.
c. Functionality and Personalization
These cookies remember your preferences (such as language or region) and help tailor content more effectively to your interests.
d. Advertising and Retargeting
We use cookies to deliver relevant advertising and measure campaign effectiveness. Our ad partners may use these to build interest profiles and show you ads across other sites. This includes ads delivered through Raptive, our ad operations partner.
e. Social Media Integration
Pages with sharing buttons or embedded content (e.g., Facebook, Instagram, X/Twitter, YouTube) may set cookies even if you’re not logged into those services.
3. Third-Party Cookies
We work with trusted third parties for analytics, advertising, and content delivery. These partners may set their own cookies when you visit our site.
- Advertising: Raptive (see their privacy statement).
- Analytics: Google Analytics and similar tools.
- Video/Embeds: YouTube and other multimedia providers.
- Affiliate Networks: May use cookies to track product link performance.
4. Your Choices and How to Manage Cookies
a. Cookie Consent Banner
When you first visit gomcgill.com, you may see a cookie banner. You can accept or reject categories of cookies (except those strictly necessary). You may update preferences anytime using the Cookie Settings link in our footer (if enabled).
b. Browser Settings
You can control cookies directly via your browser:
- Chrome
- Firefox
- Safari
Note: Disabling cookies may affect site functionality.
c. Opt-Out Tools
For interest-based advertising, you can use:
- Digital Advertising Alliance (U.S.)
- Network Advertising Initiative
- Your Online Choices (EU)
These tools limit targeted ads, not all ads.
5. How Long Cookies Last
Session cookies: Expire when you close your browser.
Persistent cookies: Remain for a set duration or until deleted manually. Expiration varies by purpose (e.g., language preference may last months; analytics may last longer).
6. Updates to This Policy
We may revise this policy as laws, practices, or site features change. Updates will be posted here with a new “Last updated” date. Significant changes may also be highlighted via a banner or notice.
7. Contact Us
For questions about cookies or this policy, contact us at:
[email protected]
You can also review how we handle personal data in our Privacy Policy.