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The Secret Success Mindset to Master any Difficulty

Inc. Magazine's "Icons of Entrepreneurship" Interview of Bryant and Jenni McGill by Kevin Daum

“Being an entrepreneur is challenging. Best selling authors Bryant and Jenni McGill share their secret to a mindset that can master any difficulty.” — Kevin Daum, Inc. 500 entrepreneur and best-selling author

Every entrepreneur has a great idea in their mind and looks to be a disruptive, innovative force in the marketplace. If it were easy, the startup failure rates would be well below 90 percent. There are many reasons for entrepreneurial failure-a poor business model, bad hiring, and ineffective execution are only some of the challenges. These difficulties are not impossible to fix, but you need the right attitude and mindset to do it and come out a winner.

International bestselling author Bryant McGill built his company alongside Jenni Young McGill, as McGill noted, “on two smartphones and cameras, a few laptops, and a sincere desire to show people the best of themselves through inspiring words, images, and products.” Today McGill is one of the top social media influencers in the world, with more engagement than Oprah, Lady Gaga, and Tony Robbins combined.

Now with a multimillion-dollar media empire, McGill is a dominant force in positive thinking and self-actualization. McGill's best selling books include “Simple Reminders” and “Voice of Reason.” He is also a United Nations-appointed Global Champion, a Nobel Peace Prize nominee, and his work has been endorsed by the president of the American Psychological Association.

On May 23rd, McGill and Grant Cardone will be teaching a “Social Entrepreneurship Graduate Class” at the Nasdaq MarketSite in Times Square to students of NYU and Columbia Business School. It is a free event hosted by Nasdaq to support emerging business leaders and to nurture entrepreneurship. Outsiders can attend by RSVP.

McGill has had his own ups and downs as an entrepreneur and in my recent interview shared his lessons on how to crush the obstacles on the path to success.

From an Inc. Magazine Interview

Interview Excerpts

Jenni Young and I founded Simple Reminders in 2010 in Hollywood, as a way to share our love for each other, and our passion for life and creativity with the world. I was an established author and technologist, and Jenni was a film producer and photographer. For us, entrepreneurship is a place where imagination and creativity become meaningful forms of value in our lives, and in the lives of others.

We have learned that life and the marketplace deeply favor value and good intentions. Through our earnest desire to create value, our brand emerged as one of the highest engagement social media successes in the world, eclipsing more well-known titan brands with billions in revenue. Several times a year we even peak as the #1 most visible and engaged social media influencer in the world, with 1 billion unique viewers, and nearly 14 billion brand impressions worldwide, accumulating 288 million annual calls to action of physical engagement.

Proof that the American dream is still alive and well, we built our company on two smartphones and cameras, a few laptops, and a sincere desire to show people the best of themselves through inspiring words, images, and products. The climb to success, and the arrival both have unique perils. And, when the floodgates of outrageous success open to you, there are many challenges and setbacks you will encounter that require wisdom and inner-strength.

Creative zeal, innovation, and optimism will only get you so far. Here are a few things we have learned on our journey along the way.

All success comes through other people.

All success comes through other people. You cannot isolate yourself into prosperity. Social media must first and foremost be — social. The tenants of huge social media success are the same principals of being a good neighbor. You must be genuine, available, caring, supportive, friendly, and of good intention and good will. If you want to prosper, you must delight in seeing others prosper. Never forget that fifty-percent of social success, whether in social media, or the real world requires the other party's happiness and success; that is your clients, customers, and consumers.

Good relationships are at the heart of all success.

Good relationships are at the heart of all success. Success belongs to the thoughtful; tragedy to the neglectful. Every aspect of every business transaction is a relationship that requires thoughtfulness and respect. Respect is the universal currency accepted everywhere. Treat others with respect and you will always be wealthy because your community is your real currency.

Look at the world through the eyes of other people.

The setback of narrow vision can be fatal. Look at the world through the eyes of other people. In today's complex world you have to become an integration thinker. Like statecraft, entrepreneurship that engages millions of people, is a mixture of politics, technology, and finance requiring deep integration thinking from its leadership. Get outside of yourself! Do anything you can to expand any narrow thinking, or “set” ways. Expose yourself to as many new people, ideas, challenges, and viewpoints as possible. The more you can learn, connect, and integrate, the more you can evolve and grow.

Don't believe every trend, and even consider being a trendsetter.

Don't believe every trend, and even consider being a trendsetter. The only way to ever possibly set a trend, is not to follow every trend. Don't be afraid to wait it out before investing time and capital in new and seemingly popular opportunities. You know your markets, so if you feel you have the pulse of the moment at your fingertips, explore that zeitgeist as a leader, and not a follower.

Make deep use of existing technology.

Don't get swamped in IT. Make deep use of existing technology. Most people only use the surface of technology. We take for granted the power and availability of unfathomable tools and technology, because the are so common. We are so immersed in omnipresent tech that the deeper opportunities of technology become almost invisible. It may be a myth that we only use 10% of our brains, but we certainly only use 10% of technology, at most. Find creative ways to deeply leverage existing infrastructure and platforms. Use common technology in very uncommon ways.

Don't let infighting, territorialism, or careerism set you back.

Don't let infighting, territorialism, or careerism set you back. The task of leadership is showing people the obvious ways they can and should work together. Cooperation is a higher principle than competition. Unhealthy competition can motivate people, but not without friction, loss of energy, and unnecessary collateral damage. Cooperation is more elegant and efficient than competition. Inspire people to work together. Fear, suspicion, distrust, and resentment cannot rear its ugly head where there is an atmosphere of trust and partnership.

Most success is simply about showing up.

Most success is simply about showing up. Leadership is about taking a beating and showing up again and again. Real entrepreneurs cannot live without problems. All business is — is solving problems. Don't run from problems; run to them. Problems are not a sign things are going wrong, they are a sign you are in business and moving forward. I don't care who you are, or what you do, you are a solution provider, or you are irrelevant.

We hope you have enjoyed these tips. Please share your success tips that you have learned on your own journey in the comments below!


Bryant McGill

Bryant McGill is a human potential thought leader, international bestselling author, activist, and social entrepreneur.

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Laurie Lankins FarleyRubina fazalSue SmithAkiroq BrostJeremiah de Leon Recent comment authors
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Laurie Lankins Farley

This is great to read. I work alone on 90% of my work endeavors, so, the community/s that follow you and Jenni are most helpful. All advice is greatly appreciated.Thank you!

Robina fazal

Beautiful inspiring article…❤👑As always learn something new and life enhancing…and encouraging…yeah to be successful in any walk of life…one have to struggle a lot…with patience,eagerness…trust.. and passion…Mutual coordination…love and respect for eàchother…is the main core of bèing a Successful person…hard work…willingness…energy and Stamina…continues input..makes the Job..,business…or any work…established ..and full of benefit not only for the individuals own welfare but all the circles around them…we should live a life of purpose and be an example of love ,care and respect for all.. ❤👑Thanks for Sharing..

Akiroq Brost

Yes, working as a team has a profound effect on the success of all. We can join strengths. We can all lift each other.

Authenticity is a must. People need to know who they are dealing with. Sharing in the joy of others is such a beautiful experience!

Boundaries. Surrounding yourself with the right people. Building strong relationships. Trust and respect. All are paramount to successful living.

Open-mindedness, flexibility in thinking and thought. A willingness to learn and grow. To entertain the ideas of others.

Marketing was never my strong suit. I have never had the technical mind to see “into” trending opportunities. I am absolutely positive I am quite ignorant of what is available in terms of technology. However, I make full use of what I do know and understand.

Competition takes quality of the making. Cooperation, on the other hand, adds quality and substance. Cooperation can at times be challenging, especially dealing with difficult people, but it can be a great growth experience. Cooperation builds community.

Putting time, energy and effort into what matters, matters. It’s that consistent effort, that adds up and makes a difference.

I loved this: “You are a solution provider.” What if we all thought of ourselves in this way.

Another great article. Thanks, Bryant and Jenni <3

Jeremiah de Leon

Success is not just about the wealth that you have. It is not just about the money that you have, the work that you have, the position that you have but it is about contentment of having what you have in your hard work, Success comes from within. Maybe we have different expectation and conception with regards to success. But i believe that the key to success is knowing your purpose in this world. God has a plan for everyone. A greater plan for us to be successful and prosperous, He prepare a better future to us if we let him in our lives. The God’s plan is more than what we hope for. If we think that our goals and plans is better, he prepares best for us. God Bless Us.

Lynne Mann
Lynne Mann

Love you guys so much. You force me to look at things with reality even when i prefer not to . i lovlob
love my Simple Reminders. Usually first thing i look at and last to make sure i miss nothing! i love the opinions of others The critique my ideas and thought and dont even know it! Thank you for such a great service! i love it!!


Thank You so much Bryant and Jenni for all you inspire im me, and for all that you do!
Your journey is so beautiful and magical.
I too believe that when we have the courage to follow
our heart, it will always lead us to our greatest freedom and joy.


Very good and inspiring article about success it learned me beside the tips you shared that starting your own small business and going through up and down and challenges till you reach to success is better than working for another because your are building your own dream and name

Barbara Vercruysse

Incredibly inspiring!!! Both of you do not cease to amaze me. You are such a gift to the world and I agree with every word that is written down here. I feel infinitely grateful that you crossed my path ❤️ Beautiful, beautiful souls you are. Love you ❤️

Fatima Shahnaz Ahmad

As a child of business owners who also had a dream and followed their heart, growing up I can never forget them ALWAYS saying, “The customer is ALWAYS right!” As a child, going to work with them on the weekends, I observed that no matter what the customer said, they’d always listen attentively and attend to what they, the customer, needed. As immigrants, with nothing in their hands, to my father working 2-3 jobs daily, saving up and then venturing into a business they knew nothing about but having a dream to do for themselves and for others got them farther than having given up when there were problems. Where there are problems, there are solutions. Giving up is not one of them.


WITHOUT READING YET…what I am learning is I must have a balance. This balance MUST include keeping my need to help all, to a STRICT minimum.