Internet marketing is a unique type of marketing that many traditional public relations firms often marginalize. But we know that it is key when it comes to launching and growing a modern-day business, given that the Internet is one of the best channels available to quickly captivate and convert customers. Our full range of Internet marketing services includes:
Market Research and Competetive Analysis
Before we begin any Internet marketing campaign, it is important for us to understand your industry and your competition. Based on our research, we will prepare an analysis of your market segment, your positioning in it, and a detailed competitve matrix.
Search Engine Optimization
Search engine optimization, or SEO, is probably the most important thing you can do to drive traffic to your site. The majority of people who find things on the web do so through search engines. If your site is not on the first page of results, it is unlikely you will generate much traffic. We offer a broad range of plans that include aggressive SEO services. Each search engine has strict guidelines that must be followed for site submission, and each must be done by hand. This is a time-consuming process, but the end results can't be underestimated.
Directory Listings
In addition to search engines, there are many directory sites that you will want to be included in. This includes general directories, but more important are the industry-specific directories for your type of business. Consumers visit these sites to get reviews and compare products and pricing before making purchasing decisions.
Link Building
This is a method of building traffic that has been around for a long time, but it continues to be effective. We will search out sites that are willing to add your link and/or swap reciprocal links.
Forum Interaction
Want to get good word of mouth? We will go to relevant forums, chat rooms, bulletin boards, message boards, and discussion groups to interact with and respond to other individuals interested in your type of products and/or services. This generates real-time buzz about your company that can translate directly into traffic.
Opt-In E-Mail Campaigns
Already have a list of customer e-mail addresses that you have received permission to send e-mail to? We can take that list and make the most of it. We will help you generate high-impact e-mail messages in both text and HTML formats to broadcast to your existing list of customers.
Viral E-mail
We've all received them from friends and family – those funny and creative e-mails that ask you to forward them on ... and we often do. It's called viral e-mail marketing, and it works. We'll help you choose the perfect vehicle for your viral e-mail effort, and get the snowball rolling.
Search Engine Placement
Search engine placement is different from search engine optimization in that you pay for preferred placement at the top of the results list. This can be expensive, but it is also extremely effective in generating high amounts of click-through traffic.
Pay-per-click
The pay-per-click model of advertising has grown in popularity over the past several years for one reason – it works. If you want to be sure your site gets exposure, but you need to control your costs, pay-per-click is the answer. You can bid on the amount you'll pay per click, with some starting bids as low as $0.01 per click. We will help you identify which PPC sites you want to invest in, and we'll coordinate your listing.
Banner Ad Campaigns
We'll design a variety of banners with incredible flash animation for maximum brand impact. Then we'll use our market research to determine the best placement for your banners, whether it's general or specific to your industry, and coordinate the ad campaigns.
Affiliate Programs
Affiliate programs provide incentives for other people to advertise on your behalf. We use third-party vendors who specialize in affiliate programs to provide this service. We will evaluate your budget and goals, and recommend the right programs for your specific needs.
